Sunday, August 24, 2008

HOPE - Art Vacation

What's on your mind today?

Is there something going on

You're usually so pleasant and your smile is so bright

Something must be going on deep inside



Let me be on your side

Let me shut up and listen to you, alright?

Let it out on me and you can tell everybody

That all you ever wanted was just to be happy



(Pre-Chorus)

There has been pain for what you've gained, I know that's life

But from today on, oh... you can be so sure ...



(Chorus)

Nothing is ever too far away from your reach

You will overcome anything, it can all be fixed

All your hopes and prayers, we share

We teamed up, we're here, because we really care



If it takes more than one for our voices to be heard

Then we shall get together the whole earth

For this change is not small, but this call

Will change lives, will brighten up the future in all halls



No one knows what tomorrow brings

So don't feel like you'll always be losing

Be hopeful for there's always a rainbow

On a sunny day after the thunderstorm blows



(Repeat: Pre-Chorus, Chorus)

Sunday Afternoon

Getting a 500 million baht loan from the bank to do what? Write a business proposal, register a company, bid for a digital media contract at CPN, purchase equipment, hire a sales team, train an IT team, build incentive program, pre-sale the ad, start content production, schedule content, pay interests, ink short and long term deals, getting merchants to bid on ad time and slots, press release, press conference, early registration discount, online viewing, real time monitoring, insurance, worker's benefits, health, social security, HR, PLAN B, exit strategy, mergers and acquisitions, business partner program, credit terms, accounting, taxes, social campaigns, brand awareness - the screen you look up to -, user-generated content, audience participation, screen cam, sms, 1900, prize giveaways, event marketing, process improvment plan, cross training, staff seminars, review and evaluation, hardware security, network security, maintenance.

Wednesday, August 13, 2008

sound design process

7 key steps: determine what sounds are needed, collect the raw ideas and sonic materials, manipulate and edit the sounds, intergrate them into the project, revise until satisfied or time runs out, mix the sounds, and deliver the finished product to the client (in some cases, yourself).

less is more

You don't want to creat a veil between the audience and the characters by playing something too loud or being obvious. You want to support the energy and the tension in the room.

Quite often, music is going to carry the message so the challenge is not to try to figure out how to poke through, but how to complement it in a way that makes it better.

What tends to produce a powerful sound sequence is figuring out how to gracefully pass the ball back and forth from one instrument to another, rathen than using all of your arsenal of weapons firing all at the same time.

Wednesday, August 06, 2008

Channel 3's Agency Trip 2008


July 27 - August 4, 2008. Great trip to Berlin, Amsterdam, Colongne and Frankfurt with Khun Pravit, Ch3 Sales team by K. Surin and our top Media Agencies.